Television: Industries & Audiences
Thursday 16th November 2023
Industries & Audiences
lo; to research the history, companies & regulators in the Television Industry.
Paper One; section A.
-Three questions on TV extract.
-Two questions on TV in general.
Terminology:
Publicly owned TV Channel; broadcasting that is “made, financed and controlled by the public, for the public. {funded by the TV licence, like the BBC}.
Commercial TV Channel; television companies which make money by selling advertising. {Funded by adverts, like ITV}.
Convergence; making a product available across different platforms, in order to reach different audiences { bringing lots of different technologies together}
Watershed; a time where the age appropriate tv shows are mixed with the tv shows that are not PG. { 9pm - 5:30am in UK}.
Segmented Market; the process of breaking down and organising your target audiences based on shared characteristics like demographic information, behavioural habits, and geographic location.
Self regulating; A subject matter expert delivers a lecture on communication and journalism in a simple but easy-to-understand manner with suitable examples. {Not regulated by Ofcome}
Franchise;A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program or a video game. {Licence to use your product to make a different format or show.}
Channel surfing; continuously flicking through tv shows that are being broadcasted without picking one.
PSB; Public service broadcasting is when a media type is broadcasted for the benefit of the public using a remit { licence to run}.
TV Licence; something that people pay for when they buy a tv that funds things like the BBC.
Scheduling; A plan which shows the various platforms on which a company will advertise and the dates, times, durations, positions and types of advertising to be placed on them during an advertising campaign.
Conglomerate; A media conglomerate, media company, mass media conglomerate, mass media company, media group, media institution, or media concessionaire is a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, theme parks, or the Internet.
A) Uk tv was introduced in 1936.
B) In 1965 there were only three tv channels; ITV, BBC 1, BBC 2.
C) 22nd September 1955, at 7:15pm. It's commercial and not funded by TV licence, so it introduced the first TV advertisement.
D) BBC 1, BBC 2, Channel 3, Channel 4, and channel 5 have to follow the PSB remit.
E) Ofcom regulates UK TV currently.
F) The government used to regulate tv in the 1960's.
G) For majority of the 60's tv had no colour, and had very limited channels ( about 5) where as now, it's all in colour and has hundreds.
Thursday 23rd November 2o23Ownership & Regulation
Lo; to explore the ownership & regulation of BBC & ITV.
Ofcom regulates TV and Radio in the UK.
Ofcom regulates the BBC externally.
BBC
Our mission is "to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and ent
1. To provide impartial news and information to help people understand and engage
with the world around them.
2. To support learning for people of all ages.
3. To show the most creative, highest quality and distinctive output and services.
4. To reflect, represent and serve the diverse communities of all of the United Kingdom’s
nations and regions and, in doing so, support the creative economy across the United
Kingdom.
5. To reflect the United Kingdom, its culture and values to the world.
BBC Values;
We have established a set of values for everyone working at the BBC. They represent the expectations we have for ourselves and each other, they guide our day-to-day decisions and the way we behave.
Our values are:
- AUDIENCES are at the heart of everything we do.
- CREATIVITY is the lifeblood of our organisation.
- TRUST is the foundation of the BBC - we’re independent, impartial and truthful.
- We RESPECT each other - we’re kind, and we champion inclusivity.
- We are ACCOUNTABLE and deliver work of the highest quality.
- We are ONE BBC - we collaborate, learn and grow together.
They MUST broadcast of national importance.
ITV
Six Tv channels; ITV, ITV1, ITV2, ITV3, ITV4, ITVbe, ITVx.
We have evolved our strategy to ensure ITV is best placed to further capitalise on the opportunities presented by the rapidly changing viewing, content production and advertising environments. Executing our strategy effectively will further strengthen and diversify ITV, create a more valuable future facing digital media and entertainment company and deliver returns to our shareholders.
Our purpose is to entertain and connect with millions of people in the UK and globally, reflecting and shaping culture and building brands with brilliant content and creativity. This is aligned to our 2026 strategic vision, to be a leader in UK advertiser-funded streaming and an expanding global force in content.
Our Social Purpose strategy is an integral part of delivering our purpose and our strategic vision. See our Social Purpose website for further details
Our initiatives to drive growth and future value are clear. Delivering our vision will be achieved by focusing on three strategic pillars:
Expand Studios
Supercharge Streaming
Optimise Broadcast
These pillars are not independent. They work together – reinforcing each other, creating synergies and delivering value. Being a vertically integrated producer broadcaster and streamer provides us with a real competitive advantage.
Advertising; Our family of channels and ITVX ( and previously ITV hub) drive significant advertising revenues from the ability to deliver mass audiences and more targertered demographics on broadcast television and addressable advertising at scale. This funds out investment in there content budget.
Commercial Partnerships; We work with advertisers and advertising agencies to provide unique and innovative commercial and creative partnerships and sponsorship opportunities that extend beyond pure spot advertising.
In the UK, we generate subscription revenue through ITVX Premium (previously ITV Hub+) and BritBox UK which is also now part of ITVX Premium. Internationally, we deliver subscription revenue through our joint venture with the BBC, BritBox International, which is in the US, Canada, Australia, South Africa and the Nordics. We also monetise our consumer interactions through competitions, live events and merchandising.
We earn pay revenue from platforms in the UK by licensing our HD channels and from our online streaming services.
We produce original content commissions for broadcasters and streamers (in the UK and internationally) from our production bases in the UK, the US, the Netherlands, Germany, France, Italy, Australia, Spain, Israel and the Nordics. We have a diversified customer base, selling to free‑to‑air broadcaster, pay TV operators and global streamers.
We own the rights to a significant catalogue of programmes and formats that we sell and license to broadcasters and streamers internationally. The strong global demand for content provides a significant opportunity for us.
"Love island" is the most popular TV show, before that was "I'm a celebrity", then "Britain's Got Talent."
Itv can do this when BBC can't because ITV have to make money, when BBC is awarded money anyway. For example; in between Britain's got talent, it cost half a million to get an advertising slot, because BGT is a popular TV show which then makes the advertisement worth more money.
BBC has to show variety, to meet their remit, where as, ITV has a choice in what they show because they can target what works, and a specific age and target audience that will get them more money.
Watershed
The Avengers - Extract Analysis
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