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The Music Industries; Music Magazines
Monday 13th March 2023
Lo; to explore the magazine industry ownership, regulation & revenue.
Terminology:
-Conglomerate; A conglomerate is a multiple industry company, for example they own many business entities which operate entirely different industries under on corporate group. Which typically have a parent or founder company and many sub - companies. Meaning this type of company is typically large and multinational.
-A conglomerate is a multi-industry company – i.e., a combination of multiple business entities operating in entirely different industries under one corporate group, usually involving a parent company and many subsidiaries. Conglomerates are often large and multinational.
-Globalised; Development of the international influence or operation in a media conglomerate company.
-Develop or be developed so as to make international influence or operation possible.
-Diversify; The enlargement of a variety of the range of a products or field of operational business.
-Enlarge or vary the range of products or the field of operation of (a business).
-Regulation; Regulation is used to block and monitor topics throughout the different media topics, incase of inappropriate topics or terms throughout the media context, for underage or unconcerning people, possibly children or inappropriate circumstanced readers and or listeners.
-Mass media regulations are rules enforced by the jurisdiction of law. Guidelines for media use differ across the world.This regulation, via law, rules or procedures, can have various goals, for example intervention to protect a stated "public interest", or encouraging competition and an effective media market, or establishing common technical standards.
-Revenue; Revenue is the complete amount of money that is generated in a specific time space. This money is used to calculate business profits. In Media, money is exchanged through direct payment as well as indirect payment. Direct payment is the money the consumer pays to gain the good service.
-Revenue is complete amount of money that is generated during a specific time period. The money is used to calculate business profits. Media houses make their money through direct payment and indirect payment. Direct payment is the money a consumer pays the media house in exchange for a good or service.
-Circulation; a count of how many copies of a particular publication are distributed.
Who publishes;
What's on Tv; Time Inc. & Future PLC.
Radio Times; Immediate Media Company.
Tv Choice; H. Bauer Publishing.
Take a break; Hearst Communications
Good Housekeeping; Conde Nast
Glamour; Conde Nast.
Inside Soap; Nat Mags & Hearst Communications.
Bauer Media; Research
- How many magazines does Bauer own?
-Over 80 Bauer Magazines.
- What UK music magazine does it publish?
-Q & Mojo
- How have they diversified the MOJO brand?
-They began offering an online order for the magazine called Mojo4music.com
-What other types of media companies does Bauer own?
-Over 150 Radio Brands including; Magic & KISS.
IPSO in the MOJO Magazines;
There has been a gigantic fall in the magazine sales over the past 10 years due to social media and no longer being a need to read a paper magazine for the newest topics as social media is much quicker and easily accessible than having to go out and buy a magazine; however, due to the news being so easy to watch now, there have been new subscriptions released, causing less and less readers in magazines through out the months.
Companies can cope with the unfortunate downfall in readers by going onto social media as most people are now online. So instead, they publish their magazines online for people to buy them online rather than going out to go buy one. However, they still sell some of the paper magazines in small petrol stations, shops and newspaper companies.
Monday 27th March 2023
Music Genres
Lo; to identify and explain different music genres.
Genre = type.
1. Country = Costume; belt, cowboy hat, tanned, mid-30's, guitar, and facial hair.
2. Rock = Mid 40's, posed more casually, leather clothes, long hair and facial hair.
3. Pop = Costume, current trending fashion, makeup. Posed together in a feminine way, young, long hair.
Types of Music {Genre} :
-Rock
-Pop
-Punk - Rock
-Punk-Pop
-Reggae
-R &B
Hip Hop
-Jazz
-Lounge
-Rap
-Electro
-Country
-Classical
-Gospel Music
-Kids Music
-Soul
-Cultural
-Heavy Metal
-Disco
Rock
The genre of rock has been around since even the 1940's. Electing Elvis Presley as the 'King of Rock & Roll', since around 1956. Rock is becoming less common to listen to, in newer artists especially.
Pop
Pop has become more popular since when it started back in 1950's when it begun. Pop is more popular on main stream music sites, and is more common as more people sing this genre, making it more current than other music genre's in younger people especially. Artists like Lana-Del Ray, Adele, Ariana Grande, and The Weeknd, who are more recent than Michael Jackson, and Queen, who are considered older pop music, however, is still listened to just as much as newer music artists.
Country has been a big genre, especially in America, since the 1920's. Most country bands are singular artists, and their guitars. Country was and still is a big part of the music culture in most parts of America, singers like Taylor Swift, who started her country song career at age 14, in the year 2004. Making this genre more relevant, across the globe as more and more people take up this artist style.
Cruel Summer
"Fever dream high in the quiet of the nightYou know that I caught itBad, bad boyShiny toy with a priceYou know that I bought it
Killing me slow, out the windowI'm always waiting for you to be waiting belowDevils roll the dice, angels roll their eyesWhat doesn't kill me makes me want you more
And it's new, the shape of your bodyIt's blue, the feeling I've gotAnd it's ooh, whoa, ohIt's a cruel summerIt's cool, that's what I tell 'emNo rules in breakable heavenBut ooh, whoa ohIt's a cruel summerWith you
Hang your head lowIn the glow of the vending machineI'm not dyingYou say that we'll just screw it up in these trying timesWe're not trying
So cut the headlights, summer's a knifeI'm always waiting for you just to cut to the boneDevils roll the dice, angels roll their eyesAnd if I bleed, you'll be the last to know
Oh, it's new, the shape of your bodyIt's blue, the feeling I've gotAnd it's ooh, whoa, ohIt's a cruel summerIt's cool, that's what I tell 'emNo rules in breakable heavenBut ooh, whoa, ohIt's a cruel summerWith you
I'm drunk in the back of the carAnd I cried like a baby coming home from the bar (oh)Said, "I'm fine, " but it wasn't trueI don't wanna keep secrets just to keep youAnd I snuck in through the garden gateEvery night that summer just to seal my fate (oh)And I screamed for whatever it's worth"I love you, " ain't that the worst thing you ever heard?He looks up grinning like a devil
It's new, the shape of your bodyIt's blue, the feeling I've gotAnd it's ooh, whoa, ohIt's a cruel summerIt's cool, that's what I tell 'emNo rules, in breakable heavenBut ooh, whoa, ohIt's a cruel summerWith you
I'm drunk in the back of the carAnd I cried like a baby coming home from the bar (h)Said, "I'm fine, " but it wasn't trueI don't wanna keep secrets just to keep youAnd I snuck in through the garden gateEvery night that summer just to seal my fate (oh)And I screamed for whatever it's worth"I love you, " ain't that the worst thing you ever heard?"
As for country music, it is more popular in women then it is in men, breaking music stereotypes of country music being for middle aged white men in america, the percentage stats for country listeners lay as; Taylor Swift is seen as a feminine and rather over sexualised character in music. Which could be compared to pop as well as country music. She is wearing lots of make-up and has her hair done in most of her videos and live performances showing that she is a woman in the music industry, which is typically over-sexualised and fetishised.
- 48 % Male
-52% Female
-13% 18-26 years old
-17% 26-34 years old
- 18% 35-44 years old
- 20% 45-54 years old
-16% 55 + years old
- 26% of listeners and single and have never married.
This shows the variety in listeners of this type of music, meaning that younger people are listening to country just as people who are older are.
Monday 24th April 2023
Music Magazines
Lo; to explore the terminology and genres of popular music magazines.
Typography: Arrangement of letters.
Layout: How something is arranged on the page.
Lexis: Language used in summary for audience.
Colour Palette: Colour theory for certain colour themes, e.g, rage for red, yellow for happy,etc.
Mise-en-scene: Props, costume, make-up etc.
ROCK:
-Rock has a red, white and black general colour scheme, to create a mood and noticeable trait to differentiate the posters and magazines from the likes of Pop and country which have much brighter colours. They are generally mid-shots and medium long shots. They have a very bold and big font and typography style. These magazines are set out for big titles across the centre.
Monday 12th June 2023
Analysing Covers
Cover One; Kerrang
The genre is rock, you can tell this by the pose that is on the front cover of the chosen magazine. The Kerrang magazine front cover has been chosen for the dedicated target audience of 15-24 years old. Both genders are targeted however slightly more men get this magazine. The audience are normally, 'smart', compared to the normal people
L- Language
I - Industry
A - Audience
R - Representation
Representations
Media language - colour, typography, Text.
Represented as classic music with classical instruments and neutrals colours of white, cream, brown, black and the tiny hints of red. This reinforces a traditional element back into the magazine. The typography is a serif style with a hint of Script here and there for a more interesting yet still classic effect. The text is around the girl and includes praise to the musician, as well as her name, and then the producers of the magazine. The term 'brilliant,' shows her skill and makes it known she is great at playing music, the word, 'exciting,' shows she has a good future with what she is doing. The 'power of music,' shows that she is a powerful influence in the music and magazine industry especially to younger viewers who may grow up and look up to her for influence.
Audience
The audience is typically younger around 50% of the viewers are 15-34 years old, and as they get older the amount of people who listen to this decreases, bringing the percentage lower, 23% of people listening to it is 35-54 people,and 27% of people are 55+. There are 59% male audience and 41% female audience. The audience is the type of people who buy CDs but decide to stream anyways. They tend to enjoy live music performances, over pre-recorded ones.
Representation
The colour scheme is red, white, and black. The background is black to draw attention to the woman herself. The red stands out against the dark background. The medium long shot shows her to be wearing a oversized shirt and red lipstick, which is typically not the good girl go to for women in music like what was done with Nicola Benedetti. She wears red lipstick which helps her stand out, as red is seen as a 'promiscuous' colour especially in lipstick. The font is in serif and sans serif, which is a plain font to use and creates the theme of importance and purposefulness which can relate to the 'woman of the decade' cover line draped across her picture the plain outfit and the bright makeup draws attention to her face making it stand out against the plain magazine. This magazine opposes femininity which is typically pink or neutral with girlie poses and a cheesy smile, which taylor most certainly isn't portrayed as with hr stance and her clothes from mise-en-scene.
Monday 26th June 2023
End of year assessment D.I.R.T
Lo;to review and reflect on the end of year exam and set personal targets.
Film - BBFC (British Board of Film Classification)
TV & Radio - OFCOM
Advertising - ASA
Advertising - ASA
Magazines & Newspaper - IPSO & IMPRESS
Video Games - VSC ( Video Standards Council )
Media Language
- Mise en scene; setting/costume/makeup/props
-Camera; shot,angles,movement
-Editing; fade, dissolves, fast paced, slow motion.
-Sound; diegetic, non-diegetic.
One way the music videos use media language to differentiate from each other is shown in the camera angles. The camera angles and shots in Avril Lavigne's song, 'Sk8r Boi.' The camera shots are more close up and purposely seem more immature compared to the narrative shots in Teenage Dirtbag, because it is taken from a movie. The music video, 'Sk8r Boi' has close-ups because she is singing and performing in the music video, whereas in Teenage Dirtbag it uses a narrative that cuts to the band every so often.
Radio Programmes produce target audiences; this is a selected group of people where they chose to play music that fits this target range. The BBC Live Lounge has a target audience, of young adults 15-29 years old. They have competitions which helps them gain more listeners because people want to get it for free. They have people sing live, they don't have a large range because the PSB fund Radio One, unlike heart who have the advertise for their listeners. The audience that Radio One Live Lounge
-To extend the markerting
-To strengthen the brand image.
U&G
Personal Identity
Information
Entertainment
Social Interaction
In the Lego Movie, the theme of personal identity is found in each character because everyone can relate to at least one character, wether that character be Emmet, or Wyldstyle or even just Batman or Unikitty. This helps the viewers increase because everyone fits in.
Monday 10th July 2023
Mojo Audience
lo; to explore and define the magazines target audience.
MOJO
Genre; Rock, soul, country and sometimes classic.
Publisher; Bauer media
Target Audience; 20-45 year olds
Circulation; Niche Magazine
Brand; Well known, popular, good quality.
The luxury brands are the most successful magazines. Huge online competition.
Magazines use print media to get high quality, familiar conventions, ad sophisticated media language. Added to the authoritative brand image of an established magazine such as vogue advertising from high status brands.
Mojo Magazine has some quality monthly only a little glossy and light paper which is cheaper to produce. Still goo enough quality to be sold, cheaper weekly magazines being changed to free print versions.
Mojo covers both current musicians and establishes musicians.
Each month you get a 30 page plus magazine, a bespoke CD.
Mojo and their readers are very passionate about their music and Mojo is a musical expert constantly trying to achieve the best music choices across all of the very best music genres.
Weekly magazines target working class
Monthly magazine target middle class
Women predominantly read mojo magazine, making them 4 x more likely to buy and read magazines than men.
Age; 65% of viewers are over 35 but a high proportion of 15-35 year olds read it.
Psychographics
-Listen to music online; through thing like online streaming and Spotify as well as CD's, including Spotify, youtube and amazon music, as well as vinyls.
-Enjoys live gigs, and live music prefers the boutique festival experience.
-Middle class; with high disposable income, he is a professional, ideal for music lover easy access and not having to worry about how to pay to go to favourite festival.
-Outgoing loves to socialise with other music lovers and mojo audience, involves his children into it, embodies his daughter love for pop, also addressing their music taste indifference.
-Child of the 70's likes confrontational spirit however missed punk enjoys the Beatles and the smiths which he listened to in his teenage years.
-Gives a wider outlook to music, fits his perfect genre, gives him access to the song he is interested in listening to.
What do the audience get from MOJO?
Personal identity reflectes on passion for music.
Information is more info about artists liam and dave.
Entertainment;
Because you can choose what you read and become more interactive.
BUY MAGAZINES BASED ON GENRE
Tuesday 5th September 2023
How can we tell that the target audience are a mix of both males and females from the media language used on this cover?
I can tell that target audience is male because it is a male music artist as Drake. However, the coverlines appeal to women because they feature women's names. On the other hand, the coverlines also appeal to men because they mention people like Chris Brown, who is more popular with men then he is women. The pose Drake is doing suggests he is trying to appeal to men, perhaps as an inspiration more then women, because compared to a Taylor Swift magazine, this inspires men more than women. The colours are more neutral, rather than being pink and purple or blue and green, which have gender stereotypes, this is yellow, black and white, which can appeal more approachable to women and men, than opposing gender stereotyped colours.
How can we tell that the target audience are educated and cultured from the media language used on this cover?
We can tell that the target audience are educated and cultured from the use of the violin, this is classical music, that obviously takes a lot of talent and skill to play. The masthead is a script title, it's traditional and elegant, representing higher class. The red colour of the font, its educated culture, represents love and passion, perhaps passion for the art. Targets an educated upper class audience, who enjoy classical music, which can be seen through the choice of terminology.
How can we tell that the target audience are interested in quality music from different decades from the media language used on this cover?
We can tell that the target audience are interested in quality music from different decades from the use of Madonna, who started her singing career in 1980. The cover lines have old artists, so they have an older music preference in comparison to s newer one. However, the artist Hozier is featured talking about Take me to church nearer the bottom.
MOJO U & G
Lo; to explore the appeal of mojo magazine to its target audience.
How are music magazines a more interactive example of activity than for example; watching a film in the cinema?
Music magazines are more active than for example watching a film at the cinema because you can touch and control what you do with a magazine, whereas you can't really control a movie happening in a cinema.
Uses & Gratifications:
Personal Identity
Information
Entertainment
Social interaction
Personal Identity;
-Music magazine often reinforce the readers' sense of being fan of a particular genre of music or artist.
-They offer aspirational role models - music artists- with whom the readers can identify.
-hey might reinforce a reader's values0 either values held by a particular musical genre { E.g; Punk - rebellion} or the valuing of music as a whole.
Information;
-Music magazines offer a sense of being in contact with the world, giving information about world popular music can normally be seen through the regular features each issue.
-We can see a lot of text and information which shows there is a lot of informative writing to relate you to the cause of the writing. The images show variety in information and cause.
Entertainment;
-Music magazines offer a range of entertainment pleasures such as comedy, gossip, free gifts, striking visuals, and attractive stars.
-They can offer an escape from everyday life into a different world of stars, celebrity, and music!
The cover-lines of the chosen magazines have lots of gossip and many celebrity names, even featuring a famous guitarist. The free CD's can keep you occupied. There are a variety of colours used to represent the artist and the magazine as a whole.
Social interaction:
You can start a conversation off of a topic like The Mojo filter, or one of the images, letting you interact with people around you.
Music magazines;
You can choose the magazine you do.
Tuesday 12th September 2023
Music Industry
lo;to understand exam style questions and practice exam technique.
The appeal of mojo magazine to it's target audience, because you can start topics off of the images placed around the magazine cover. The cover lines chosen talk about important artists, and famous people like Elvis and Cat Stevens. They also offer a free CD when you buy the magazines. The main image is a man who is famous, Dave Grohl. Who obviously attracts the certain audience that is being targeted. The magazines gives the vibe of rock, given the fact the artist is part of nirvana, and foo fighters.
1. Ofcom
2. BBC
3. A radio stations that benefits the public, publicly funded.
4. Convergence
5. Diversification
6. media conglomerate
Question Two
One way that the music radio stations meet the requirements of public service broadcasting is for example, how BBC radio One live lounge meets their remit. They do this by doing things like, only speaking educationally; having live music. This can be shown through stormzy on live lounge, who sung live and also engaged in a conversation with the presenter, entertaining the target audience of 15-29 years old.
Music Video Question Two
One way that music videos create the representation of being different from one another is through gender stereotypes. In Skater Boy the main character, Avril Lavigne is portrayed more "masculine" than feminine, wearing baggy clothes, and not being dressed in stereotypical girlie clothes, like dresses and nicely done hair and make up. On the other hand, the main girl in Teenage dirtbag is dressed more girlie than Avril, creating a opposition in the gender stereotypes in each video, with the girl from Teenage dirtbag wearing skirts and cardigans with her hair done nicely with more delicate make up where as Avril is wearing heavy punk makeup making her more grunge looking.
Tuesday 19th September 2023
Do now;
The theory of uses and gratification, the use of personal identity has been used to make her seem more "dangerous",spoken about in the cover lines, as well as portrayed through her dark hair and heavy eyeliner, yet the clothes don't match her make up, suggesting she may not be who everyone thinks she is? The information given is talking about different artists and top stories, as well as a Steve Marriott album. Entertainment can be given through the free CD in the magazine, as well as multiple stories that are included in the cover lines, that can catch the viewers attention.
Music industry; Q2
lo; to understand exam style questions and practice exam techniques.
Example;
Q2: explain to ways that magazines attract their audiences. Refer to your knowledge of MOJO magazine to help you.
One way that MOJO magazines attract audiences is by using famous people that are likely to be known by the target audience, of older men. However, they do also have newer artists like; "Lana Del Rae." Another way that they attract an audience is by using current news stories and free gifts like CD's, which may attract people who are bored and are looking for new music and entertainment.
4 marks
Music Videos
Teenage dirtbag;
- Narrative; Linear narrative
-Set in America in a school you see the gymnasium, the hallways, and in the courtyard and carpark outside.
-Stereotypical popular girl
-Geeky main character.
SKATER BOY
-Narrative; performance
-URBAN AREA IN America, downtown Los Angeles
-More male than female people surrounding her as her friends.
-Abandoned buildings,parking lot, middle of the street sort of setting.
-Averts gender stereotypes.
-Oversaturated and different lighting
-Illegal and rebellious activity
-Mostly white people, however, a few different race people.
Example; explain one way that music videos use media language to differ from one another. Refer to the one example of contrasting media language in two music videos you have studied to support your answer.
One way that music videos use media language to differ from one another is by using mise-en-scene. For example, Skater Boy opposes the same stereotypes that Teenage Dirtbag sets in place, by using outfits. This is shown when the girl in Teenage dirtbag wears skirts, and cardigans with her hair nicely pinned back, in comparison to Avril who wears baggy trousers, and a loose shirt in a dark greeny colour, with a loose tie, which can be seen as more masculine especially at the time this video was produced, as well as dark and heavy make up, compared to the TEENAGE dirtbag girls light and delicate make up. Avril sports black streaks in her plainly styled hair.
Media Language;
-Mise-en-scene
-Camera
-Narrative
-Lighting
Homework
-The ad break had 4 adverts that had been remade into lego, they were, confused.com, British heart foundation, BT. It was made to create hype for the new movie and game. Broadcasted at a busy time on ITV on a Saturday when people who most likely be watching it because it was on when dancing on Ice was on at 7pm.
-In the Video game trailer, Wyldstyle was the main character who defied all gender stereotypes, which she was in control of the situation when emmet the male character was scared.
-The lego movie trailer gives a brief summary of what happens identifying key themes like gender stereotypes and creativity.
Tuesday 26th September 2023
Question Three
Do now;
1. Ofcom {Who regulates radio in the UK?}
2. BBC {Who Owns Radio one?}
3. Public service broadcasting that benefits the public.
4. Convergence { What is it called when a company merges once separate media forms into one single entity?}
5. Diversification {What is it called when a company branches out into different businesses?}
6. Conglomerate {What sort of company is Baur Media?}
The BBC provides a wide range of content to accommodate the people of all ages, because old music wont meet the liking of a young teenager or adult, if it was targeted toward s an older target audience, this is because there are more people to please than the likes of a commercial radio.
However, they do promote more content towards the younger side of the age spectrum, for around 15 year olds. They do this through a number of ways, including revision tips for GCSE, and A-Level students, as well as live music from people like STORMZ, and other trending artists of this decade.
Which of course would not appeal to many older people from around 29+ who probably have never even heard of him. A large requirement of the BBC is to meet their remit, they have to do this because they are funded millions a year per radio stations from the government funded by the TV licence tax payers pay for.
A way they use their remit to do this is by supporting new artists like RAYE, playing live music which commercial radio stations cannot do, and they use speech that benefits more younger people than older, like talks about mental health and interacting with the audience and listeners, while using speech like Slang and words that wouldn't be as easy on the tongue for older people, as it would be for people between the ages 15-29 years old.
The live lounge have met the remit by having young interactive broadcasters who talk with slang and have live music playing often.
Tuesday 3rd October 2023
Do now:
1. Media language is things like; mise-en-scene, sound, editing, camera/layout, font , colour , image.
2. Industry is the ownership and organisation of the media.
3. Audience is the people who tune in to read, listen to or watch something that is being shown to them, whether that be a magazine, a radio station or a tv show, or news station.
4. Representation is how things in media are shown through the various forms of media.
5. Context is the information surrounding something that has happened and why that something has happened, helping make something make more sense.
Q3: Explain how and why music videos create representations that are different from one another. refer to the one example of contrasting representations in two music videos you have studied to support your answer?
Teenage Dirtbag:
-Representations
-American high school
-Jocks; wearing football jersey's and jeans with slicked back hair, holding an american football with a wide stride to create the feeling of superiority inside the male character in his appearance, broad and stock, strong. Presented as popular and well respected, perhaps scaring people into it. Confident. Walk in the middle of the hallway in a triangle, strongest shape, in slow motion, in a long shot. Everyone scrambles out of their way to the lockers. Stereotypical of a jock in american high school.
-The popular girl; is wearing trendy clothes, a short skirt a high ponytail and a cardigan, seems quite innocent, walks with her head held high, perhaps too proud and full of herself, A skip in her walk. Seen as desirable almost as if she's a prize for others to win. Slo-mo shot of her, seemingly happy, naive. Used to emphasise her as importance. Not provocative, nice girl. She is dressed nicely yet still modestly.
-Loser; terrible winter hat, and fisher mans jacket. Lots of layers, outfit doesn't go well together. Clothes out of place with each-other as a metaphor of him amongst his peers. Books in his hands, sat on his own at lunch reading, no friends. The camera zooms out to isolate him everyone walking past him as if he doesn't exist. Only noticed when he is being bullied. Called a loser, the shot reversed shot of him interacting with people in the corridor and people calling him a loser. High angle shot to make him look submissive to his peers when he is laying on the floor, helpless, no one comes to help him. Everyone laughs at him.
Avril; baggy shirt, and loose tie. Long socks, and baggy jeans with a backwards cap. Tattoo on her upper arm, studded wrist cuffs heavy eyeliner, dark streaks in her blonde hair. Quick camera movements, following the beat of the music. Flicks between her the storyline and her band. Smashing up cars, jumping on cars and singing on cars. Biking through the abandoned building, breaking rules, and law. Rebellious, graffiti. Too many people in the back of the car. Clearly aiming to be defiant, reckless. Surrounded by boys, even though she is a girl. They listen to her, she is the leader, opposes gender stereotypes as the dominance of the respected friend group, listened to. Camera on her, everything revolves around her, focus on the graffiti. Low angel shots, close up.s Looks like she is singing into the camera. She is in the middle not sexualised, she is in charge of them.
Q3: Explain how and why music videos create representations that are different from one another. refer to the one example of contrasting representations in two music videos you have studied to support your answer?
In Teenage dirtbag, clear representations are set in place from the characters. The jock is a stereotypical bully, and it is shown in the way he acts and dresses. For example the jock is dressed in a football jersey, and jeans, which seem kind of basic however this is exactly how he is stereotyped. His hair is slicked back and his fact is stoic. He created s the appearance for himself as dominant, and superior, immediately over-powering characters with his dominant stride and complete control. He conducts the crowds who hurry to the side s of the corridor as him and his jock friends decend down the corridor in a triangle formation, emphasising the fact he is stronger than other people because a triangle is the strongest shape. The shot is slow and long whenever he is on screen making him seem powerful to the audience.
On the other hand in Skater Boy, clear representations are set in place for the characters, ones that oppose those of Teenage dirtbag. Avril Lavigne is the one of is clearly in control taking the dominant role away from the jock, and opposing gender stereotypes as she is a girl who has the power that is typically given to a man shown through the use of this exact opposing stereotype in teenage dirtbag when eh jock seems the most powerful of them all. She does this by wearing baggy clothes that are normally given to men such as baggy t-shirts and loose fitting jeans that don't show shape, which is unusual for a girl, especially one in this industry at the given time of 2002.
In Teenage Dirtbag, the representations set in place are clear, shown through the submissiveness of a loser. Showing the lack of control and friends and likeableness through the character of the loser.
Tuesday 10th October 2023
DO NOW:
1. Props, costume, set.
2. Editing is the final stage before publishing a movie.
3. Shot type, angle, and, movement.
4. Diegetic and non dietetic sound. dialogue and music.
5. Narrative is a story line.
6. Diegetic
7. In fact, all non-diegetic sound is added to a film in the post-production phase. Some of the most common examples of this type of sound include Foley sound effects, traditional film music or score, and voice-over narration.
Music Industry Question Four
LO; to explore the exam style questions and practice exam technique for Q4 focusing on media language and representation.
Question Four; Analyse the representation of musicians in the extract from Mojo Magazine.
The musician in Mojo Magazine is being presented as moody and quite mysterious. This is done by the classic look of someone who seems too unbothered by the camera as well as the white and black colour theme used on the entire magazine as a whole. The cover line dark knight, shows that
The representations of age in the mojo magazine is being represented by an older male, who is seen as serious , confrontational, confident, and dangerous, this is shown by the way he is looking at the camera with a serious look like he in in control and no one should mess with him. His clothes are from the past showing he is classic and isn't afraid to do things he probably shouldn't. His clothes are dark and his hair is short and out of date, suggesting he is from the wrong ear, and his unhappy facial expression suggests he is not happy about it.
Tuesday 31st October 2023
Do Now:
1.A shot type is HOW CLOSE OR FAR AWAY THE OBJECT YOU ARE FOCUSING ON .
2. A TYPE FACE IS THE DESIGN STYLE OF THE TEXT.
3. A COLOUR PALETTE IS THE RANGE OF COLOURS USED IN A COVER.
4. A LEXIS IS THE WORDS USED IN THE TEXT OF THE COVER LINES.
5.A MAST HEAD IS A TITLE AND THE NAME OF THE MAGAZINE.
MUSIC INDUSTRY - Q5
LO; TO EXPLORE THE EXAM STYLE QUESTION AND PRACTICE EXAM TECHNIQUES FOR q5 FOCUSING ON MEDIA LANGUAGE AND REPRESENTATION.
15 Marks & needs a conclusion.
1. The layout is cluttered and un organised clearly targeted at young teenage girls who don't care about sophistication and neatness. The colour palette is coloured red, pink and purple which are very girlie colours.
2..The layout is orderly and in line making it look neat and presentable. The layout connotes sophistication and matureness with a muted colour palette clearly aimed at older people . The choice of colour creates a sense of elegance and orderly formality. It is more traditional than the previous magazine.
Tuesday 7th November 2023
Question Five continuation
Do now:
1. Baby-boomer generation is people born in the mid 20th century. {Correct}
2. Diversification is when a company begins creating more than one type of product. {Correct}
3. Audience address is someone who is spoken to during the media example, direct address. {Correct}
4. Discerning is having good judgement. {Correct}
5. House Style is a preferred style chosen by a company. {Correct}
Lo; to explore the exam style questions and practice exam technique for Q5 focusing on media language and representation.
15 Marks.
15 Minutes.
Take a highlighter into the exam to highlight the question to maintain full understanding.
Context:
-Life at the time. {What was it like?}
-Changes in Gender roles - {More equality.}
-Attitudes to sexuality - {Improves attitudes and celebrations for LGBTQ.}
-Multiculturalism.
-Celebrity Culture.
-Consumerism.
Shot type; Medium Long-shot
Bands/artists mentioned; 8
Masthead; White Sans serif
Main cover lines = Pink and grey, white black sans serif.
Minor Cover lines; Small similar to main covr lines.
Placement top text: around sides and a little at the top
Genre Codes: music- the colours suggest rock band roll/ blues music this is supported by the Dance the blues CD on the front cover.
Puff; 2 types of pink white boxed shape 142 reviews and a free CD.
The colour palette is a soft pink, white and purple opening a feminine side to the magazine. However, the person on the front cover is a male celebrity, David Bowie. This may suggest that the magazine is trying to promote that men can also have a feminine side and that the colours don't mean anything other than what they are too look at, having no back story or negative "girlie" connotations and instead just being a normal colour that people can use without being harassed or labelled as something they are not, or have not asked to be called. This may suggest that Bowie himself did not care about the gender stereotypes of fashion and colour which divided the generation he was prominent into smaller more judgemental divisions. However, this may also suggest that he is fun-loving and energetic just like these colours are.
The main image differs from the mojo magazine's colour palette because the David Bowie magazine had bright colours and the Eugene magazine is more realistic with more natural pictures and colours in the background. He is dressed more blandly, in a black suit which is not like bowies outfit colours following through with the bright colour theme.
Different ways used to promote lego movie.
-3D cup
-Ad-break
Promotional videos
-Mcdonalds happy meal
-Posters
-Free accessories
-Children- 3D cup and mc Donald happy meal targets younger kids because it will get them excited about the new movie and video game.
-Teenagers -will play the video game that will get them more excited about the movie.
-Adults -will watch the ad break which is played on Saturday during strictly.
Tuesday 21st November 2023
Do now:
1. Genre codes; assign of the type if music.
2. Intertextuality; reference to another media text
3. Typography; font type style and size.
4. Connotations ; what are objects associated with
5. Lexis ; Words used.
6. what are contextual issues that might be reflected in todays magazines?
-Pride Month
-Israel vs palestine
-Ukraine vs Russia
-Women's rights
Music Industry- Question Five
Lo; to explore the exam style question for music magazine and music video.
Media language:
-Text
-Images
-Cover lines
-Mast head
-Composition (layout)
-colour
Shot type; mid cshot . One person, female young, revealing clothes, gloves, gold head-dress.
Gold= wealth, power, royalty, goddess.
Colour pallete; gold, black yellow white - warm rich, almost intimidatingly powerful.
Layout, 4 over lines, formal and organised neatly.
Masthead; sans serif, lowercase, informal, relaxed, modern and clean, rule breaking, ( no capital on billboard title).
The media language is contrasted against one another in the two magazines. In the billboard magazine, the shot type is a mid-shot but in the mojo magazine is a long angle shot type which ,makes them look more powerful.
In billboard magazine, the colour palette is gold, black, yellow and white, creating a sense of rich warmth and an almost intimidating power sense.
On the other hand, in the MOJO magazine, there are very different uses of multiple bright colours, like red, and green and the outfits they dress in are toned down colours, whereas in billboard magazine, shakira is dressed in a black dress with gold accents, and a gold head-dress and throne in the background, with a white wall in the very back helping neutralise this picture.
They layout of each magazine varies, for example, the billboard magazine has a more simple and less cluttered look to it, only four cover lines all of f to the side with the title fitting sleekly in-between the background an her herself. The colours meshing well together. Where as in the mojo magazine, the layout is completely different with the white cover lines, with red and yellow highlights makes the mojo magazine look messy and chaos.
In conclusion the media language the media language is different for each magazine, which is represented through the difference media language used in these two magazines. from MOJO and billboard.
Tuesday 28th November 2023
Feedback Marking.
The magazine featuring Beyonce, has a mid shit of one person making the main focus her, and making her seem much more powerful. Whereas the four men on the Beatles magazine share the focus of a low angle shot type making them look powerful in a more subtle way. Beyonce is dressed is black and gold which are considered more historically modern colours, where as, the Beatles are dressed in colourful suits with patterned shirts and questionable outfits, which reflect the period they preformed in just as Beyonce's does. The gold accents make her seem royal and reflect the pattern that a throne would take, however, the background for the Beatles is just coloured splotches that have no characteristics at all. The masthead on the two magazines are clearly different. Billboards use lower case letter and a sans serif kind of font .
The media language is used differently in the two magazine covers because of generic conventions of the magazine and the audience appeal. MOJO magazine, uses uppercase letters in the font of san serif which can be seen as a new and modern approach this is because the magazine can then be seen as a whole an informal magazine.
27/3- Great work and research from the lesson. T1: In your research try to add more information about the representations of artists and their dress, appearance, accents, language, behaviour.
ReplyDelete22/5- Absent from the lesson, read through my blog and complete any tasks on audience.
ReplyDelete5/9- Great work today, well done, excellent start to Y11.
ReplyDelete19/9- Good comparison, to get full marks explain what these differences show. 3/4
ReplyDelete21/11- You have identified lots of key media language elements, T: 2. You need to explain further exactly what each element shows/reveals about the magazine audience, representation, content, or image.
ReplyDelete